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Shakeup and Speedup: Shifting up the Innovation Funnel by Jurgen Appelo

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Brian S. and 3 others
Shakeup and Speedup: Shifting up the Innovation Funnel by Jurgen Appelo


Starting new teams and scaling up innovation is more important than ever. The key to success is applying different practices in different stages of the innovation lifecycle. What works for a new business does not work for a mature one, and vice versa. In this talk, we will nosedive into the major good practices for business leaders and product teams, from the moment they have an innovative idea to the day they will scale it up (or screw it up). Everything depends on the lifecycle stage of the new product or service.

Topics can include (depending on available time): Business Lifecycle, Shiftup Model, Problem/Solution Fit, Product/Market Fit, Lean Personas, Jobs To Be Done, Value Proposition Wheel, Pains and Gains, Lean Experiments, Minimum Viable Product, Business Model Canvas, Lean Canvas, Innovation Cycle, North Star Metric, Product Roadmaps, Customer Journey Maps, Business Funnel, Pirate Metrics, Growth Hacking, Growth Board, Innovation Funnel.

His new book Startup, Scaleup, Screwup will be about the European startup/scaleup scene. He has interviewed dozens of people at Spotify, Zalando, Booking, Typeform, TransferWise, Flixbus, iZettle, and many other inspiring companies. Businesses all over the world want more innovation, with happier workers, and at a faster pace. It is time for them to learn how European startups are agile and lean, and how they scale up their businesses.

Jurgen Appelo ( is the CEO of a startup and quite familiar with all the latest trends. He was once Entrepreneur of the Year in The Netherlands. He just completed EUR 1M of investments for my new company Agility Scales. Jurgen has two other businesses, both of which are profitable. He is Europe’s nr 1 Leadership Author (see ranking on ). As a public speaker, he travels around Europe all the time. His list of clients includes the largest and best-known European companies.

See also:


6:00 – 6:30 Arrive, mingle, pizza, network
6:30 – 8:00 Presentation/Discussion/Game/Workshop
8:00 – 8:30 Q&A


DCSUG is free, thanks to our sponsors, Clear Systems and Excella.

Clear Systems ( has some upcoming training that may be of interest to you. Check out their training here (

Excella ( is hiring! Check out the open job opportunities page ( Excella offers DCSUG members a discount for upcoming Agile training classes ( Please contact us for the code.


We typically meet monthly. So if you can't make it this month, hopefully we'll see you at the next meetup. Also, if you have an idea, game, workshop, or story to share with the group, then please contact the organizer to setup a presentation for a future meeting.
Excella Consulting Arlington Tech Exchange ATX
2300 Wilson Blvd Suite 610 · Arlington, VA
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