Join us for our spring event which will feature in-depth Sitecore presentations and a chance to network with your peers from the DMV area. We will be discussing personalization pitfalls and ways to overcome them, plus a technical view of the new Coveo cloud edition for Sitecore.
6:30pm Arrival & Networking
7:05pm Welcoming Remarks and Announcements
7:10pm Operational Challenges of Personalization and Content Creation
7:40pm Coveo Cloud Edition 4.0 for Sitecore
8:15pm Closing Remarks
Operational Challenges of Personalization and Content Creation
Personalization is one of the key tactics that ensures customers are seeing the right message, at the right time through the right channel. So why are the majority of Sitecore users only leveraging about 20% of the powerful personalization platform to deliver enhanced experiences?
This presentation will focus on some of the key challenges organizations face when getting started with personalization and how to best overcome hurdles such as jump starting personalization efforts, measuring personalization scenarios and KPIs, content creation and staffing for growing marketing departments.
Jill Grozalsky is a seasoned digital marketer with experience in social media strategy, crisis communications and comprehensive digital marketing strategies. As VP, Strategy at Verndale, Jill develops strategic visions and roadmaps focused on helping clients achieve both near-term results and long-term growth from their digital assets.
Deep Dive: Coveo Cloud Edition 4.0 for Sitecore
Coveo is proud to announce the release of the 4.0 version of its cloud edition with Sitecore. The presentation will be a technical dive into the major benefits of the newest version including the ability to leverage Coveo Cloud indexing platform (for easier deployments) and machine learning (for automatical tuning relevance based on visitors behaviors).
Nicolas Bordeleau serves as Coveo's Product Manager for Coveo for Sitecore. With over 10 years of experience in the search industry including 7 years as a software engineer, Nicolas has a keen understanding of developers’ needs related to search products and has applied this knowledge to developing award-winning products that fulfill those needs in innovative ways.
Parking and Metro
EPAM’s Mclean office is only a short walk from the Tyson’s Corner metro stop (Silver line) or, if you will be driving in, there is a free parking garage located behind the building.
The DC User Group is dedicated to providing a forum for Sitecore users, prospective users, and partners in the Mid-Atlantic and metro D.C. area to share best practices, network, and expand their knowledge of the Sitecore Web Content Management System. The group is open to anyone using or considering the Sitecore CMS, or who has an interest in .NET CMS platforms, regardless of technical proficiency.