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Serena Estrella V.


Chevy Chase, MD

Member since:

November 18, 2013

How did you hear about DCLSC?

A CFPB colleague.

What do you hope to get from -- and/or give to -- DCLSC?

I hope to share lessons learned from my various start up experiences and ask lots of questions from the members to inform my current work. This particular meeting about Vanity Metrics caught my eye because I've been thinking about how to measure engagement through a non-sales model.

What is your specialty (or specialties) with respect to start-ups?

I've worked at a few including a national electoral campaign, a non-profit, and now a government agency. Specialty: Hustle (getting it done).


I'm a Product Manager at the CFPB, California transplant, UCLA and Michigan alum, and Agile fan.

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