Marketing Insights for the Post COVID Era (from Coca-Cola)

Join the Next FREE DMAS Virtual SoundBites with Coca-Cola!

We all know that COVID-19 has changed our world in ways we can barely imagine, and no one knows just what this will mean for brands in the near or long term – especially those that have a long history creating innovative and compelling brand experiences.

Join us for this interactive session for key insights into how a brand like Coca-Cola is approaching these challenges including:
• How consumer behaviors have shifted before and during COVID times
• How digital acceleration will impact data and marketing
• What we need to do as a marketing organization to be prepared

OUR GUEST SPEAKER

Harish Kundargi, ASEAN MarTech & Digital Head, The Coca-Cola Company

Harish serves as the bridge between the CMO and CIO at Coca-Cola, and he is responsible for driving the marketing technology and operations roadmap, streamlining MarTech investments while managing initiatives on customer data, CRM and marketing automation and innovation. He has more than 10 years of experience in digital marketing program management, technology and operations, customer experience, process improvement and change management for leading US banks and publishing houses.

PROGRAM

11:50 am Zoom line will open
12:00 pm Welcome & Introductions
12:05 pm Marketing Imperatives in a Digitally-led Post COVID Era
(Harish Kundargi from Coca-Cola)
12:35 pm Q+A & Discussion
12:50 pm Summary & Close

Zoom ID: 978 4944 0017
Password: 290840