Past Meetup

Unconscious Design: Constructing Interfaces for the Untapped Psyche (encore)

This Meetup is past

50 people went

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Hello Design Thinkers!

Following our love of design concepts, we are bringing the encore presentation of this intriguing talk "Unconscious Design" By Thomas Watkins.

About the Talk!

The most successful products are the ones that people love. But what makes us love these products so much?

Legendary designers throughout history have found ways to capture people’s hearts and imaginations by creating products that truly resonate with people by using a catalog of timeless principles that apply universally across many design areas. Not until recently have these laws been validated and supported by a new wave of research studying the human unconscious: the study of social neuroscience.

Our unconscious minds control the majority of our behaviors, influence our perception of reality, and are the source of most of our decisions. Without understanding it, we cannot completely master the art of great design.

In this talk, we will review the design principles that – for years – have been continuously written about as being core to great design (priming, shaping, way-finding, psychological constraints, the Gestalt principles, and all the other well-established biases and effects).

About the Speaker!

Thomas Watkins is a thought leader, speaker and industry practitioner located in Houston TX with over a decade of experience in UX. He is a life-long learner who has a passion for bringing greater clarity to the world. Thomas has made it his career’s focus to combine technology with design psychology in order to drive business success. He specializes in helping his business partners bring their own brilliant ideas to life, by translating complexity into simplicity. The scope of his work has included interface design for mobile, SaaS system architecture, usability research, and data visualization. Thomas is the principal of 3Leaf Consulting: a local design startup and educational collective here in Houston.



Room: Chevron

Street parking: Free after 6:00 PM (check designated areas).
Public Parking lot: $3 after 3:00 PM, Clay St.- Fannin St. Lot

Building Access:
After 6:00 PM, press the intercom & mention Station Houston to get access.


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