Web Performance Night @ Trivago

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How can web business intelligence increase your growth and revenue?
We are excited to discuss this and other best practices with you during our Web Performance Night on Tuesday, 24 September 2019, from 5:30 PM at the trivago office in Düsseldorf.

Here’s our program:

The psychology of speed and user experience —
Simon Hearne (Akamai Digital Performance Management Solutions Engineer)
Great online experiences are key to engaging users, but this is difficult to consistently achieve. Measuring and optimising speed is critical in order to provide consistently great user experience and drive online engagement. Digital performance management provides the insight, optimisation, and validation to ensure that your online experiences meet increasingly demanding user expectations.

Site speed matters for SEO —
Samy Makki (Akamai Senior Solutions Engineer)
In the SEO community, web performance is becoming more and more important for driving organic search traffic. Learn which Google announcements and activities triggered this upward trend, and get deeper understanding on five reasons why web performance matters for SEO and which KPIs you should track.

Ikea’s web performance from a global perspective —
Magnus Dahl (Ikea Product Specialist)
Hear about Ikea’s experience using a web performance platform for continuously optimising performance and mitigating bottlenecks — from a global perspective.

Agenda:
5:30 PM : Registration / Reception with Food and Drinks
6:30 PM : Performance Talks
8:00 PM : Wrap-up and Networking
9:30 PM : End

Please use this official registration link, so we can plan room capacity and catering accordingly: https://content.akamai.com/em-en-ME13068-performance-night.html