The Economics of Publishing: Glenn Yeffeth, CEO of BenBella Books

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Price: $10.00 /per person
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Glenn Yeffeth, Publisher of Dallas' own BenBella Books (, will join us on Thursday, June 22, to discuss the economics of publishing.

Glen will discuss:

• how success is distributed across books and the implications of that success

• the royalty structure of publishing and what it implies and conceals

• what tends to make a book successful

• the big picture of how book marketing works

• what a publisher considers in publishing a book

Time permitting, Glenn will also offer a short Q&A session.

Like every Dallas Nonfiction Authors Association meeting, we'll meet from 7 to 9 p.m. at Deep Vellum Books every fourth Thursday of the month.


7:00: Informal Meet and Greet

7:10: Introductions and Announcements

7:30: Featured Speaker Glenn Yeffeth

8:30: Mastermind Spotlight (time permitting)

8:55: Door Prize Giveaways


BenBella Books ( is a publishing boutique that aims to be the publisher of choice for a select group of authors who value personal attention, a partnership philosophy, flexibility and a creative approach to marketing. BenBella was twice selected as one of Publisher's Weekly fastest growing publishers! Over 3 million BenBella vegan books sold! Approaching one million Smart Pop books sold!


Deep Vellum Books ( is an independent bookstore located in the heart of Deep Ellum. They specialize in a highly curated collection of works from around the world, focusing on promoting independent presses and the art of translation. They host a variety of cultural events, including literary groups (like the NFAA) and panels, local music and theatrical performances, writing sessions, art showings, and more.

We're thrilled to be meeting at Deep Vellum.


Newcomers always attend their first meeting for free.

If this will be your first meeting, contact Blake Atwood through Meetup ( and let him know you'll be attending. He will set your RSVP to yes on Meetup so that you won't have to pay the $10 online registration.

Subsequent meetings will have an attendant cost of $10 if paid in advance through the Meetup group or $15 if paid at the door.

However, Authority Members of the NFAA get free access to local chapter meetings. If you're an Authority member, print out your membership page by logging into your NFAA account, and bring it with you to our next meeting for complimentary meeting admission. If you're not an authority member yet, join here! (


This is not a leads group. If your primary objective is to sell something, this isn't the group for you. We're here to support each other on the publishing journey. We welcome experienced and aspiring writers of nonfiction. Invite a nonfiction-writing friend or two to join our Meetup group and register for this event. Walk-ups will also be accommodated, but we greatly appreciate registrations as that helps us better plan each meeting. Note: All meetings occur on the fourth Thursday of every month at Deep Vellum Books from 7 to 9 p.m.


To RSVP, click through to the Meetup event page and let us know if you'll be able to make it. Up until two hours before the event, you'll be able to change your RSVP.

To ask a question or make a comment, click through to the Meetup event page and leave a comment. Note that these comments and questions are publicly viewable.