Simply put, Content Strategy is...
"the practice of planning for the creation, delivery, and governance of useful usable content."
- Kristina Halvorson (https://twitter.com/halvorson)
You've heard it before - "Content is King". It's been burned into our collective conscious for the last 10 years. We get it. We need content. Why are we creating content though? Who is editing that content? Who is creating it? When are we creating the content? How often? Where is it going to publish and how is it going to be delivered? Mobile? Desktop? Both?
These are all questions that Content Strategists commonly ask and answer. Content Strategy saves production time by clearly defining requirements, communication goals and project scope. Content Strategy can bridge the gap between marketing / biz dev and creative / interactive. It can help inform the User Experience and Information Architecture while guiding the tone and voice of the actual copy. When applied and practiced correctly, Content Strategy can solve a lot of complex problems related to all types of content - and not just for web.
Content strategy has been evolving as a practice within the industry of web development since the late 1990s. Being a relatively new discipline in the world of web governance, content strategy is still making its rounds to other areas of interactive design and internet marketing. Here in Dallas, you'll be hard-pressed to find many resources about this emerging field, until Dallas Content Strategy came along. Founded in 2009, Dallas Content Strategy aims to spread the good word of Content Strategy to one and all.
And that's the purpose of this meetup. Join us as we share our CS knowledge and experiences and learn from yours. This is a group to build the knowledge base of CS in the Dallas area by way of sharing and asking and learning together. It's a way for many like-minded professionals interested in content strategy applies (user experience specialists, user experience designers, writers, journalists, bloggers, mobile application developers, content experts, information architects, web designers, stakeholders / business owners and more) to grow on the same common ground.
Because we all want to make better content and provide better experiences for the people who use that content.
