Hands-on workshop: craft a data-driven marketing campaign

Facebook users share 30 billion pieces of content everyday. Every minute we send 204 million emails, generate 1.8 million Facebook likes, send 278 thousand Tweets, and upload 200 thousand photos to Facebook. Google alone processes on average over 40 thousand search queries per second, making it over 3.5 billion in a single day.

How can you craft a marketing campaign that gets actual ROI?

How can you leverage your website as an automated lead generation tool?

How can you turn more leads into real customers?

Effective marketing isn't difficult if you use data to make your marketing decisions. Learn how to read social media engagement, search engine results, and content marketing for insights on who really wants to buy your product or use your service.

You'll be given a step-by-step approach to analyzing your marketing results so you can invest your money into what's producing results.

Even if you're already seeing results from your online marketing, you can learn how to:

Market your product or service without scaring off potential customers

Improve your current processes to drastically reduce your cost of customer acquisition

Utilize data from current customers to reduce your sales cycle and find better leads

In this workshop, Honeycomb CEO Michael Transon walks through the major points of a successful online marketing campaign: Creating buyer personas

Developing a content strategy

Constructing paid social media campaigns

Building a lead conversion funnel

Sending qualified leads to your sales team

Complimentary appetizers and beverages will be provided.

Agenda

6:00 - 7:00 pm: Networking and Refreshments

7:00 - 8:00 pm: Workshop + Q&A

8:00 - 9:00 pm: More networking

Speaker bio: Michael Transon, CEO, Honeycomb

Michael Transon is the CEO of Honeycomb, a digital marketing agency in Washington D.C. He has helped over 80 businesses leverage online marketing resulting in millions of dollars in sales. Prior to Honeycomb, Michael founded three other successful ventures, including a social media management company as well as an SEO agency. Michael graduated from the W.P. Carey School of Business with a B.S. in Business Marketing. His Instagram feed sums up his passions: cats, Arizona State football, and Skyrim. You can follow him on Twitter at @michaeltranson and on Instagram at @transon.