Data Science and Marketing

How can we use data science skills to serve our customers better and to convert more prospects.

Speakers:

Dr Wouter Verbeke:

Developments in customer churn prediction modeling: social network analysis & optimizing returns of retention campaigns.

Dhr Patrick Glenisson

Real live examples of the use of datascience tools en techniques.

Dhr Rik Van Bruggen

Using graph technology to identify potential communities, real live demo.

Frank Vanden Berghen

How to solve assignment problem for cross-selling campaigns.

Agenda:

18:30 Update on our first data for good hackathon activities for Doctors without Borders

19:00 Speaker 1

19:25 Speaker 2

19:50 Short break

20:00 Speaker 3

20:25 Speaker 4

21:00 Round Table, Question & Answers

21:30 up we go to the KultuurKaffee