Data Science and Marketing

How can we use data science skills to serve our customers better and to convert more prospects.

Speakers:

Dr Wouter Verbeke:

Developments in customer churn prediction modeling: social network analysis & optimizing returns of retention campaigns.

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Dhr Patrick Glenisson

Real live examples of the use of datascience tools en techniques.

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Dhr Rik Van Bruggen

Using graph technology to identify potential communities, real live demo.

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Frank Vanden Berghen

How to solve assignment problem for cross-selling campaigns.

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Agenda:

18:30 Update on our first data for good hackathon activities for Doctors without Borders

19:00 Speaker 1

19:25 Speaker 2

19:50 Short break

20:00 Speaker 3

20:25 Speaker 4

21:00 Round Table, Question & Answers

21:30 up we go to the KultuurKaffee