How Data Science is Transforming Sales and Marketing

http://photos2.meetupstatic.com/photos/event/5/f/3/f/600_441504383.jpeg

http://photos4.meetupstatic.com/photos/event/5/f/3/c/600_441504380.jpeg

Agenda:

18:30 monthly update by Philippe Van Impe

• Official opening of the HUB with Alexander De Croo on 20/10

• Nice overview of the trainings (https://www.meetup.com/Open-Data-Innovation-Training-Hub/events/) organized this quarter.

• how to benefit from the DataScience co-working (https://www.linkedin.com/company/10036364) space

• nice list of outstanding job opportunities (http://datasciencebe.com/datajobs/)

19:00 « evolution of the Marketing story seen by marketing executive from fintech »
Gunter Uytterhoeven (https://be.linkedin.com/in/gunteruytterhoeven), Chief Marketing Officer & Head of Transformation at AXA

19:30 «Humanizing data, focusing on the impact of the consumer on how marketing and sales is done today»
Claudine Knop (https://be.linkedin.com/pub/claudine-knop/5/48b/537), Managing Director at DataBase Management

20:00 « architectural view on what is needed to have a nice big data environment generating valuable insights »
Patrick Glenisson (https://be.linkedin.com/in/glenisson), Managing Consultant at Business & Decision
Eric Lecoutre (https://be.linkedin.com/in/lecoutre), Analytical Thinker - Fraud Analytics Domain Leader

20:30 “Test & Improve! Optimise marketing campaigns with an experimental approach”

Speaker is Carl Sablon (https://be.linkedin.com/pub/carl-sablon/1/76b/21b) senior data scientists specialised in marketing.

21:00 Open presentations: « series of open 5 minutes presentation from anyone who has a point of view to share »

• New Startup based at the Hub (http://www.dihub.eu) : pitch from Mimec & Artycs

• New Community: Peter Campbell - Data Innovation for Energy (https://www.meetup.com/Data-Innovation-for-Energy/)
https://www.meetup.com/Data-Innovation-for-Energy/

• Open pitch -

21:30 Networking at the Opinio - https://my.vub.ac.be/opinio