DSF Meeting with The Bank of Ireland

Join us at Bank of Ireland for our warm up Data Science Festival evening of tech talks presented by three great speakers! Advanced Analytics deals with the automatic discovery and communication of meaningful patterns in structured and unstructured data. Join Bank of Ireland where they will explain how Advanced Analytics methods are being used within Bank of Ireland to deliver measurable business value through cross functional, agile teams.

Please click here to apply for a ticket: https://www.datasciencefestival.com/event/dsf-meetup-with-the-bank-of-ireland/

Schedule:

6.00pm - Doors open

6.20pm - 6:40pm: Jamie Renehan

6:40pm - 7:00pm - Martin Murphy

7:00pm - 7:30pm - Refreshments

7:30pm - 7:55pm - Shuaiwei Zhou

8:00pm - Close

Jamie Renehan - Senior Manager, Advanced Analytics at Bank of Ireland

Summary: Advanced Analytics deals with the automatic discovery and communication of meaningful patterns in structured and unstructured data. Jamie will explain how Advanced Analytics methods are being used within Bank of Ireland to deliver measurable business value through cross functional, agile teams. Jamie will describe the importance of strategic transformation, value prioritisation, the Hub & Spoke engagement model and a scalable Analytics platform in driving a culture of data-driven decision-making. Jamie will show how the Data Analytics Community of Practice and Peer-led training initiatives are supporting the move toward AI, Machine Learning, and Natural Language Processing.

Shuaiwei Zhou - Data Scientist at Bank of Ireland

Summary: Bank of Ireland regularly holds campaigns and events across the country to promote the Bank. The Customer Analytics team are responsible for fully understanding the impact of these events on customer interactions with the Bank. In this project, we apply advanced statistical evaluation methods to measure the effectiveness and success of specific Bank of Ireland campaigns and events held across the country. Gathering a mix of internal and external data, econometric and statistical methodologies were deployed to build evidence that could be used to make a connection between community events and a number of indicators such as sales of products, customer satisfaction, etc. Insights from the analysis were used to guide strategic changes for campaign and event planning in the Bank.

Martin Murphy - Marketing Data Scientist in Customer Analytics, Bank of Ireland – Financial Wellbeing

Summary: The Bank of Ireland Financial Wellbeing Programme has recently been launched with a range of elements designed to help customers and colleagues make their own Begin to better financial wellbeing. Analytics can help focus attention on where to devote effort and resources into improving the financial wellbeing of customers. This talk aims to provide an overview on identifying what customer behaviours we should focus on in order to increase the financial wellbeing index of our customers, using the Financial Wellbeing survey data. Our strategy focused on discovering which responses within each of the survey questions are most influential on the overall financial wellbeing index score. Through simulations, we compare strategical options of increasing the financial wellbeing score, considering the number of customer behaviours we would have to target and the resulting effects of these reforms.

Due to the popularity of Data Science Festival events, we are now allocating event tickets via a random ballot. Registering here enters you into the ticket ballot for the Data Science Festival Event at COMPANY on April 9th 2019, the ballot will be drawn on the 1st April 2019. Those randomly selected will then be e-mailed tickets for the event, with the joining details.

If you get an allocated ticket, please bring a copy of your paper ticket or your ticket on your phone to the event to check in with your QR code. Tickets are non-transferable.

PLEASE NOTE REGISTERING ON MEETUP DOES NOT GUARANTEE YOU ENTRY TO THIS EVENT.