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Upcoming events (1)
Learn about discovery sprints and gain some hands-on experience of how to put it into practice.
Reinventing your products and services is often a huge investment with incredibly high uncertainty. Only 24 out of 1000 ideas become successful, it's really discouraging to constantly learn that your ideas just don't cut it. Like you're constantly trying to find a needle in a haystack.
After running over 200 design sprints and countless desirability tests, this is a feeling that we are all too familiar with. That led us to the jobs-to-be-done framework that has been pioneered by Clay Christensen, Tony Ulwick, Chris Spiek and Bob Moesta. A framework that had the potential to resolve our pains, but how do we actually implement it?
After many trial and errors we've created a discovery process around the jobs-to-be-done framework, which we call Discovery Sprint. It's a no non-sense, simple, very practical and incredibly fun process!
In this meetup you'll learn about our process, which exercises we use, and even gain some hands-on experience! 🚀
When & where
- November 18th, 18.00 till 20.00 (Beer and pizza's!)
- For product & innovation managers, UX strategists and serial entrepreneurs
- At our office in The Hague (ILSY-plantsoen 1 BIS, 2497 GA Den Haag)
We have room for 30 guests for this meetup, so make sure you put yourself on RVSP in time. We hope to see you at our Meetup!
What are jobs-to-be-done?
Jobs-to-be-done says that customers want to 'hire' a product to do a job, or, as legendary Harvard Business School marketing professor Theodore Levitt puts it, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!".
When you get the insight of customers needing *holes* instead of drills, you can think outside of your current solution space. A whole range of innovative options become available to pursue!
Jobs to be done:
1. Are stable over time.
Products and technology change over time, but what we want to accomplish doesn't.
2. Reveal how customers measure value.
When you know how a customer measures success for getting a job done, you can measure the customer value.
3. Break organizational silos.
Jobs To Be Done will unify and inform the organization: One set of desired outcomes informs the entire organization (R&D, M&S, Marketing, etc.).
Tony Ulwick (author of Jobs-to-be-Done) describes Jobs To Be Done as a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.