PK Fields, Founder of ElderSense.com, will be speaking on best marketing practices for residential assisted living homes.
• Your Web presence
• Do you have a website or webpage?
• Your Google Listing
• Your Facebook page
• How your caregivers answer your care home phones
• Your print collateral on your table in your front entrance
• What to mention while giving a tour
• Have you visited your local churches and temples with your print collateral?
• Do you know the owners of other care homes nearby?
ElderSense.com is an inventory management and marketing tool for residential care facilities. Similar to Hotels.com or an MLS system, it allows case managers, social workers and consumers to go online and search adult group homes and assisted living facilities in one location by location, price, real time availability, see pictures and connect with the community or home directly. The ElderSense site currently allows consumers to search for their perfect home using 70 search data points and filters. ElderSense is not a placement agency. They do not get referral fees for anyone who moves in.
P.K. Fields initially worked in entertainment in Hollywood California. Next time you see the movie, “A Christmas Story” you will see PK’s credit as a casting assistant one of her first jobs. She then went on to work in film production of various feature films such as Oscar and Golden Globe winner, “Glory”. P.K. moved on to vice-president of marketing at Billboard Entertainment. Then made the bold move to Las Vegas to become head of digital marketing and content development for all six Mirage Resorts and all 16 Caesars Entertainment properties, including the Bellagio, Treasure Island, Mirage, Golden Nugget, Golden Nugget Laughlin, Bally’s, and Hilton Gaming Properties and others.
Her expertise in all things marketing, media and hotel hospitality, have served her well for her current role as founder of ElderSense.com.
P.K. moved to Phoenix in April 2015 to launch ElderSense. Previously, living in Los Angeles, she served on the board of the UCLA Center on Aging and currently sits on the board for the CMSA Phoenix and the Phoenix Chapter of Aging 2.0.
She is also a member of Arizona AFLA and Florida’s FALA.
Meeting Fee: $10 or $60 Yearly Membership Fee ($15/$90 for Partners)