**This is a paid event. Please purchase ticket using this link: https://generalassemb.ly/education/advanced-seo-dbc1be61-e022-491d-bad0-3feecd66bd44/denver/86535
You’ve covered the basics of SEO and feel like you have a solid understanding of it, but how do you further your knowledge and make the most of it? In this class for business owners, entrepreneurs, and marketers with a basic understanding of SEO, you’ll take a deep dive into the world of SEO. You’ll learn about Google indexation, setting and measuring ROI based goals with clients or managers, tactical keyword research, site architecture and usability, link building, and much more.
Discover how to perform ROI-specific Keyword Research and develop an action plan
Learn how to implement on-page optimization signals that allow Google to accurately read content
Develop best practices for internal and external outreach for link acquisition purposes
Gain an understanding of the balance between usability factors (UX) that affect SEO