How to Rob a Bank... applying JTBD and User Stories

Design Sprint NYC
Design Sprint NYC
Public group

Online event

This event has passed


Have you ever imagined yourself as a bad guy gone good, like Nicholas Cage’s character in ‘Gone in 60 Seconds’, or Charlize Theron’s character, the ultimate safe cracker in ‘The Italian Job’. And... do you also think about “jobs to be done” and “user story mapping” frameworks? Well here’s a meetup event for you.

‘Get Away As a Service’
This next online meetup is dedicated to helping members expand their current arsenal of design methodologies, regardless of experience! We will be focusing on two areas — jobs to be done and user story mapping. You'll walk away with new ideas that will help you tackle future projects at a new level and have little fun in the process.


#Eric Morrow is a well-established facilitator, instructor, and author. He has worked with several Fortune 100 companies such as Capital One, Walmart, and Google, and taught with General Assembly, the University of Oklahoma, and CU Boulder. At IBM he led design thinking projects that aligned executive teams and engaged essential customers. He started Staircase Strategy to partner with fellow leaders eager to use Design Thinking to solve complex problems.

#Jim Kalbach is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard.

Jim is the author of three books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and most recently The Jobs To Be Done Playbook (Rosenfeld, 2020). He is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, training, and content. Jim blogs at and tweets under @jimkalbach.

#Remote Behavior
Considering this is an *ONLINE MEETUP*, please be mindful of the following:

We will not share your information with the group, other groups, or companies for marketing. Please do not market or sell to any attendees of this meetup afterward. If you would like to continue talking with someone after the meetup is over, you are welcome to do so with their permission; assuming they share their contact info with you.

We will flow from a conversation to listening to individuals and teamwork at times. Please give everyone who wants to participate an opportunity.

This is a safe place to share and learn. Be good to each other and be open to all ideas and opinions.

Our Design Sprint Community is focused on bringing together design thinkers to share techniques that expand your design practice, help create better products, and devise creative solutions to help shape our world.

Our Audience
Our community is a mix of intellectually curious people who have roles in transformation, innovation, product, operations, and technology.

Want to help?
Design Sprint is a volunteer organization. If you or anyone you know would like to speak at this or future meetups, please reach out on our Meetup Group.