Have you heard about Design Sprints? Since the Google Ventures Sprint book came out in 2016, Design Sprints have been adopted globally by companies as a tool for innovation and problem-solving. A design sprint is a design thinking method used to solve complex problems through both individual and collective creativity exercises, rapid prototyping, and qualitative testing with targeted users.
Makes you think only about software and product development? Think twice! Even if in its early stages it was used mainly in the digital industry, it turned to be a great inovation tool for proceses and services as well, in industries such as High Tech, Banking, Pharmaceuticals to Robotics.
In 2019 AIMS Timisoara ( https://aimsinternational.com/company/aims-romania/ ) has become the exclusive partner for Romania of Design Sprint Academy Berlin ( https://designsprint.academy/ . The journey of the Design Sprint Academy with the method started even before the book came out, and since then, they have run sprints all over the world with every kind of company, from startups to large organisations.
This group aims to share our lessons learnt with Design Sprints, including all the improvements the Design Sprint Academy has made to the original process presented in the book.
How to sell design sprints to your boss or your team when:
- the design sprint concept is still very new;
- the name of the framework leaves room for interpretation;
- senior decision-makers underappreciate "design" itself;
- there's a common misconception that design sprints are only for digital products;
- there's not much research on the ROI of design sprints yet.
And the list of barriers could go on and on.
We know for a fact that for every problem there's a solution. The first step is to acknowledge these barriers, understand the other's perspectives, and then move to creative solutions.
Over the last years, we at Design Sprint Academy helped many design sprint ambassadors, Innovation Managers, and UX Leads embed this process into their organisations.
One such example is Which? a non-profit organisation assisting UK consumers in making the right decisions. At one of our meetups, their digital transformation and product team shared their story to embed design sprints into their workflows.
Join our Webinar: "How to sell design sprints internally" if you want more tips and tricks on how to craft your selling strategy and change the way of working in your organisation.