Design Thinking Workshop: Module 3: Conducting (Remote) User Research

👇 REGISTER ON EVENTBRITE 👇
https://www.eventbrite.com/e/design-thinking-workshop-module-3-conducting-remote-user-research-tickets-112006035066

Welcome to problem-solving 2.0! Learn how to derive insights from your customers using a design thinking approach

About this Event
In this workshop, we share with you our tried-tested-and-functioning methods to solve complex innovation projects. You learn our approach and gain our assets that have been successfully used with our clients including Zalando and Wefox to name a few.

• In this workshop, we exclusively focus on module 3 (week3) of our process which is about conducting user research.

• Discover how to conduct elaborate user research, break down customer personas and map customer journeys.
✅ How to conduct conclusive remote user interviews using Lookback
✅ How to organize insights using empathy mapping
✅ How to map the customer journey for each persona

• Learn how to prioritize the leverage points in the customer journey and define an MVP/s (Minimum Viable Product/Service)
✅ How to sketch ideas, remix ideas and prioritize them
✅ How to create the user flow of your product and service

Sounds great? there's much more..
• Receive our expert flowchart that divides tasks in a comprehensible process to tackle all complex innovation projects -- from Design to Marketing to Product.

• Workshops on using the MURAL App
• We developed a MURAL Template for all your workshops
• Receive our Design Thinking Kit

1. Bonanza Design — Design Thinking Flowchart
2. Empathy Mapping Template
3. Problem Finding Template
4. Hypothesis and Experiment Template
5. Customer Journey Mapping Template
6. Customer Interview Sheet
7. Experiment Sheet — to keep track of your experiments

About the Facilitator: Behrad Mirafshar
Behrad is a highly experienced UX designer and an active voice in the field of Sustainability, Innovation, and Design Thinking. He studied the latter in Sweden and in 2012, moved to Berlin.
With more than 10 years of experience, he has designed applications for different industries including Automotive, Digital Health, Finance, Fintech, IoT, and HR. To share his expertise he gives Design Thinking workshops, training, and seminars.

👉 Connect with him on LinkedIn
https://www.linkedin.com/in/behradmirafshar/

About Us
We are an innovation powerhouse that assists businesses to overcome their most complex growth and design challenges and innovate further -- at an unprecedented pace. We help companies at all stages to:
✔ Accelerate through the digital transformation phase
✔ Define their customer experience strategies
✔ Design applications that matter
✔ Innovate at a faster pace
✔ Move towards a sustainable future

👉 Check out our Instagram
https://www.instagram.com/bonanzadesign/

👉 Check out our website
https://www.bonanza.design