What we're about
Calling all design thinkers in Johannesburg. We want to bring people who are involved with any aspect of the Design Thinking value chain to network, engage, share experiences, and learn together to enrich our experience and advance the practice of design thinking. We may even collaborate on projects together!
For those who are curious and intrigued to learn what this is all about...
Design thinking, a framework that was pioneered by IDEO, enables people to create solutions to address complex problems by empathising with others' experiences and working together to harness the power of creative thinking. The design thinking processes assist to define user needs, champion ideas, create prototype solutions and test these with users to ensure their needs are met in their experience. Design thinking encourages people to work together to relinquish judgemental biases, propose ideas without limitation, and promotes action to turn ideas into reality through iterative prototyping and testing.