Rigid Empathy: How to overcome resistance and win the heart of customers

As designers, we understand that its important to know who we are designing for, but often times we struggle to fully understand who they really are and how we can design for them.

Danya Shea, co-founder of Fervr, will help us better understand how systematic customer empathy is unlocking ridiculous attention share and driving success. Shea is known for creating breakthrough market strategies for growing companies, building key resources for our entrepreneurial ecosystem and advocating for diversity initiatives unto the economic benefit of all.