Adopting a Design Thinking methodology is critical to modern product design. Or so you’ve been told. Yet, a Design Thinking process doesn’t guarantee a transformation of your design culture, nor does it mean you’ll end up with a better product. Why is this? People. After interviewing local start-up designers and developers, Chris will delve into the common missteps that plague your fellow designers and team leaders. He’ll also share his philosophy on how designers can better position Design Thinking in their organizations to ensure it takes root and blossoms.
6:00 - 6:30pm - Social / Networking / Refreshments
6:30 - 6:45pm - Design Brew Introductions
6:45 - 7:30pm - Presentation
7:30 - 8:00pm - Q&A
About the Speaker:
Christopher Cashdollar is a multidisciplinary-trained graphic designer and the principal of Cashdollar Design, a Philadelphia-based design strategy consultancy. For over 15 years, Chris has helped clients such as Ben & Jerry’s, Harvard University, Viacom, Monotype Imaging, Northwestern Mutual, LG Mobile, the United States Holocaust Memorial Museum and Zappos.com (http://zappos.com/) conceptualize and craft beautiful, user-centric digital experiences that deliver results. Focusing on design as a holistic experience and not just a “deliverable", Chris champions how an open and collaborative design process can create stronger designer-client relationships. He has spoken and written about this topic for organizations such as Happy Cog, HOW, AIGA, SXSW, Wharton Web Conference, Refresh Philadelphia, and Net Magazine. You can find him tweeting sporadically about design and UX-related topics at @ccashdollar.
EPAM Systems, Inc. (NYSE: EPAM), a leading global product development and platform engineering services company, is focused on delivering results through best-in-class software engineering, combined with innovative strategy, consulting and design capabilities.