Do you love hearing killer presentations from talented people? So do we. That’s why we’ve pulled together some amazing speakers to talk about a topic that’s relevant to all of us: Captivation. How do they captivate an audience? A team? A client? What tactics and processes do they use to captivate? We’re going to learn all about it in a series of rapid 5-7 minute presentations throughout the night.
6:00 - 6:30 pm: Networking
6:30 - 6:40pm: Introductions
6:45 - 8:15 pm: Presentations
Co-Design to Captivate - Engaging Stakeholders in the Design Process
(with Mike Tedeschi, Design Director @ O3)
Co-designing with stakeholders allows you to leverage input from a broader group to create experiences that exceed expectations and captivate participants. In this talk, we'll focus on co-designing as an idea, how it can be woven into your work, and some case studies where it led to powerful, better, results.
Infectious: Healthcare Creativity That Captivates
(with Andy Saucier, ECD @ Evoke Group)
We’ve all seen healthcare advertising that we’d prefer to forget (and often do). But when you get past the talking toe fungus and old folks on porch swings, there’s award-winning work that’s grabbing attention, changing behaviors, and even changing lives.
Get Movin’: Using Motion to Amplify UX
(with Michael McAghon, Design Discipline Lead & Hanna Karraby, Designer @ EY Design Studio)
Humanizing user experiences through kinetic interfaces.
Stand Out With Your Story
(with Cathy Goodwin, PhD, Copywriter / Strategist / Consultant)
Find your story and build a brand as impactful, unique and beautiful as your designs. Become the top-of-mind name when clients need what you offer...and actually start to enjoy marketing.
Magical Power of Stopping Time
(with Zave Smith, Photographer @ Zave Smith Photography & Co-Founder of Xhilarate)
How I captivate my audience with still photography.
May the Power of Copy Compel You
(with Kyle Gallagher, ACD @ Evoke Group)
In a content-saturated clickbait culture, how do we captivate people’s attention with our words? Let’s break down the ingredients of a delicious copy soufflé, guaranteed to tantalize your appetite for compelling content.
ABOUT THE SPONSOR:
Evoke is a marketing, media and communications agency designed for health and wellness. Purpose-built to help our clients navigate today’s complex landscape, we’re bound by a common vision: to make Health More Human™. Consistently ranked among the “Best Places to Work,” Evoke is comprised of 550+ employees in New York, Philadelphia, San Francisco, Princeton, Chicago, Los Angeles, London, Singapore and Dubai.
Born a digital agency over a decade ago, Evoke has evolved into one of the leading marketing, media and communications agencies in the industry. Our digital DNA, data-driven mindset and full-service offering provide us a unique position in the market – partnering with many of the world’s leading health and wellness clients to build durable businesses, create indelible brands, and develop markets for sustainable growth.