Healthcare: From Tired to Wired (with Ben Mallory & Annie Heckenberger)
Details
We’re all familiar with the tropes of pharma ads: fields of flowers, puppies, and 15-seconds of story with 75-seconds of endless side effects. Today, the industry is attracting new talent and for good reason, healthcare is at the forefront of a nationwide dialogue. Diseases like HIV, an epidemic just years ago, have cures within reach. The language of cancer has expanded far beyond chemo. Rapidly advancing treatments and technology are transforming the healthcare experience. Designers, strategic thinkers, and creative problem solvers looking for purposeful work have the opportunity to build meaningful, life-saving campaigns and programs.
EVENT TIMELINE:
6:00 - 7:00 pm: Networking & Introductions
7:00 - 7:45 pm: Presentation
7:45 - 8:00 pm: Q&A
**RSVPs will close at 4:30pm on 9/19 in order to provide a list to security
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ABOUT THE SPEAKERS:
Ben Mallory, Executive Creative Director
A truly convergent thinker; blending creativity, strategy and futurism, Ben brings nearly 20 years of marketing and advertising experience across the health and non-health landscapes. Over his career, he has faced just about every challenge imaginable and has played a critical role in launching, building and elevating some of the largest and most progressive brands.
Annie Heckenberger, VP, Group Creative Director
Annie has spent more than two decades working across marketing agencies, from PR to Advertising, often tinkering with emerging technologies to engage and activate audiences . She focuses on ideas as both form and function containers; looking for new ways to serve them at precisely the right intersections. She has an expansionist view to storytelling, always looking to push into bigger and more meaningful spaces. She’s likes to solve problems and puzzles, and challenge anything considered impossible. She has a vested interest in making the world better, every day, in some way. And she believes that the best marketing is integrated, viral is not a style but a cultural phenomenon and everyone should work in an agency for at least a year.
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ABOUT THE SPONSOR/HOST:
Digitas Health is the Agency of NOW: the first global connected-health agency, bringing a compassionately creative lens to today’s fluid and complex healthcare environment. With offices in Philadelphia, New York, San Francisco and London, Digitas Health is a member of the Paris-based Publicis Groupe S.A., a global leader in marketing, communication and digital transformation.
Healthcare: From Tired to Wired (with Ben Mallory & Annie Heckenberger)