Cooking with Jobs-to-be-done: Get customer insights faster

Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work.

In this session, the JTBD experts from Vendbridge will share how JTBD is applied successfully in qualitative interviews, how to take those insights to the next level with a quantification and spinning result to impact.

The session will provide hands-on examples to illustrate the benefits of JTBD and how to apply Jobs-to-be-done thinking. We will discuss a real case study related to cooking and food.

Vendbridge (www.vendbridge.com) has been applying Jobs-to-be-done for more than 20 years to accelerate growth and turn innovative ideas into growth for companies and startups. As leading customer insight experts, we translate business objectives into the user perspective, uncover actionable customer insights and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation method is based on Jobs-to-be-done and identifies what customers really want. Specific, unbiased and measurable.

Speakers:

Beat Walther, Co-founder and Partner at Vendbridge
Beat has a business background and is driven by making useful innovation happen that solve real customer problems. https://www.linkedin.com/in/beatwalther/

Yann Wermuth, Partner at Vendbridge
Yann has a background in philosophy where he solved problems no one has while at Vendbridge he’s doing the opposite: Find problems many have but no one has solved.
Innovation and philosophy are driven by understanding humans better than they do themselves. https://www.linkedin.com/in/yannwermuth/