Kicking Web Butt: Small Business Web Guide

Join us for a special evening with our guest, Ed Wu, Web Strategist at THINKademic. He will cover the questions that many freelancers, small businesses, and startups ask over and over again.

His fast and furious talk will include:

Part One: Web Goals
Difference between services/product versus marketer
Product Versus Content
Lead Generation - Sales Funnel
Sales - Purchase Funnel

Part Two: The Website
Starting Small is ok
CMS Systems
Designers Versus Developers
Maintenance Planning for Growth

Part Three: Web Marketing Plan
Traffic, Traffic, Traffic
SEO
SEM
Blogs
Display Ads
Social Media
Contests

Part Four: Track It
Analytics
Goals
Competition Metrics

Part Five: Top Ten Small Business Web Mistakes

1. Trying to be a designer or be "cool"
2. Being Complacent
3. No Web Security
4. Too many Features
5. Not looking at the Data
6. No Voice No Community
7. Not focusing on web goals
8. Skimping on the web budget
9. Refusing to learn about the web (ask your developer/design, youtube etc)
10. Going too big on the website

This is going to be a fun evening full of valuable information that you can use as your roadmap for more in-depth learning and exploration.

We'll be sharing this meetup with two other groups, Designer/Developer Speed Dating (https://www.meetup.com/Designer-Developer-Speed-Dating/), and Freelancing 101 (https://www.meetup.com/Freelancing-101/), so there will be a great opportunity for networking and socializing after the presentation.

See you there!

Parking:
Metered street parking is available on Hill and Broadway Streets. There is also a paid parking lot at 420 Bernard in Bamboo Plaza with reasonable rates, or another lot on Broadway. For public transit, we are a couple of blocks from the Chinatown Gold Line station, and multiple bus routes go up and down Hill and Broadway.

Map to help you find us: http://bit.ly/qy8Xkj
kleverdog coworking is located in an alleyway between Hill and Broadway; just a couple doors down from Phoenix Bakery on Broadway. Look for the bright red door with the 418 address -- we're on the second floor. Lost? Call us at 323-924-8463 x3