What is content marketing and how does content contribute to your sales?
Join our DigiMeet on Tuesday 1st September from 7-9pm and get your content marketing questions answered by our three digital experts.
What is DigiMeet?
You ask. Three experts respond. Ask us anything digital and get answers from 3 industry specialists. Mingle and meet fellow digital professionals afterwards. Seats are limited but admission is free.
The Three Experts
Zaheer Nooruddin - Based in Hong Kong Zaheer is currently head of Digital Innovation for Asia at global creative communications agency, Golin (http://golin.com/). With both digital and integrated marketing experience at international agencies like OgilvyOne, Wunderman, Proximity/BBDO and Edelman Digital, Zaheer has worked with CMOs at leading B2C and B2B brands across a range of sectors - from Hospitality to Finance to Technology and Healthcare - to provide cross-channel campaigns that cover outbound, performance-based and inbound, content marketing-based solutions. As co-author of the book, ‘The Social Media MBA’ he has also consulted with the governments of Hong Kong, Malaysia and Singapore to develop skills and strategy in social media. A full-funnel marketer, during a prolific 16 year career that has seen him being based in Mumbai, Dubai, New York City, Beijing, Singapore and Hong Kong, Zaheer has launched several new service offerings – from analytics and strategy divisions to digital content studios.
Stephen Barnes - Co-Founder of the Hong Kong Visa Centre, visa guru Stephen Barnes was arguably one of the world’s very first content marketeers when he put his D-I-Y guide the Hong Kong Visa Handbook on the web for free way back in 1996, right at the advent of the modern internet. Today, after four years of publishing in his niche, Stephen’s Tribe is 70,000 strong and growing constantly. Last year his wholly content marketed professional practice sold USD1 million in services, coming on the back of its third year of exponential growth since the Hong Kong Visa Centre was founded in 2011.
Twitter: @HongKongVisas (https://twitter.com/hongkongvisas)
Josh Steimle - I live in Hong Kong where I'm opening a branch office of my digital marketing firm MWI (http://www.mwi.com), which is headquartered in Salt Lake City, Utah. In addition to Forbes, my writing has also been published in Entrepreneur, Fast Company, VentureBeat, Business Insider, TechinAsia, and the South China Morning Post. I focus on entrepreneurship, startups, online marketing, and Asia. Born and raised through high school in Arcadia, California, I also spent two years at college in Idaho, two years in the Amazon as a missionary for The Church of Jesus Christ of Latter-day Saints (aka Mormons), and 15 years in Utah, first at Brigham Young University studying information systems management, and then working for various startups including a few of my own. In June, 2013 I moved to Hong Kong where I'm opening a branch office of my online marketing firm MWI and learning Cantonese and Mandarin with my wife and two children. My hobbies include skateboarding, triathlon, reading, and blogging.
Got a question? To give you the best possible answer post it to [masked] by 28th August and join us on 1st September at Garage Society's new space on 299QRC in Sheung Wan.
This DigiMeet will be moderated by Oscar Venhuis (Linkedin (https://hk.linkedin.com/in/oscarvenhuis)).