The Digital Analytics Association was founded in 2004. The DAA is a global organization with local chapters in select cities. Our mission is: - To advance the value and understanding of digital analytics and digital marketing, including the practices and professions of digital analytics and digital marketing. - To provide an international network and community infrastructure that support communication and collaboration. - To promote excellence within the field of web analytics and build bridges to related disciplines and organizations through research, education, advocacy and community service.