How to Build Your Community From Scratch and How to Win With Content Marketing!

• What we'll do
Learn how you can build a community around your business or brand using social media. We'll cover the basics of the most widely used social media platforms in Australia: Facebook, Instagram, YouTube, LinkedIn, Twitter and Snapchat. We'll also look at some examples. Who's Presenting?
Rubina Carlson is a social media zealot! Her expertise in the field stems from a genuine passion for engaging with others: people, brands, not-for-profits, the arts. By day, she develops and implements digital marketing initiatives for the SeaLink Travel Group. By night, she lectures at TAFE SA and the University of South Australia on social media."

• What to bring
Yourself, an open mind and smartphone. Tweeting encouraged.

• Additional extra!
We are also giving you a special guest who will be talking about content marketing.

• Peter Mead is a WordPress SEO Consultant with a focus on Technical SEO and Content Marketing. He is a speaker and presenter for several groups and events. Peter is active in the SEO community including being a co-organiser of the Melbourne SEO Meetup.

Having many years of digital experience starting in 1997, Peter thrives on challenges and some of his key areas include:

WordPress SEO Strategy and Execution
Content Marketing and Content Strategy
Organic and Paid Traffic Generation Techniques
Technical SEO and Analysis
Peter is appreciated for his analytical and strategic experience combined with his strong work ethic and friendly demeanor. Peter is endeavoring toward a genuine, authentic, quality contribution to clients and the broader SEO industry.

Some of Peter’s roles include:

WordPress SEO Consultant: Peter Mead iT https://petermeadit.com/
Senior Consultant: Digital Streets https://digitalstreets.com.au/
Co-Organiser: Melbourne SEO Meetup https://www.meetup.com/Melbourne-SEO/

• What he will cover
The benefits of content marketing should not understated. When used with Inbound methodologies to maximise conversions and retention, it is the greatest SEO approach available. It is the primary vehicle for increasing your digital growth.