Streamline UX: How Laser-Focused Messaging & Design Can Increase Revenue

One of the fastest growing companies in the history of Clark County, DiscoverOrg [a market leader in sales intelligence] is lending us their Digital Strategist, Preston Zeller. He will be sharing with us how they view and measure user experience and what they've found that moves the needle for turning more visitors into customers.

It’s that same old dilemma: How to communicate value to your web traffic in as little as time as possible while getting them to convert. While the tendency to throw a book of information at your visitors right off the bat is traditional, we must rethink design and how we address prospect needs in order to better speak to them. Ultimately, by focusing your messaging, design will in turn be much easier to digest, and your overall strategy will yield higher conversions and more leads.

Presenter: Preston Zeller, Digital Strategist at DiscoverOrg

http://photos4.meetupstatic.com/photos/event/5/a/8/2/600_457763170.jpeg

Preston Zeller is a Digital Strategist, Designer, and Technologist who has been with DiscoverOrg since June of 2016. Since 2008, Preston has been using digital marketing toolsets to grow brands online. From 2005-2009, Preston attended the acclaimed film school at Chapman University, as well as the College International de Cannes where he worked the Cannes Film Festival. Preston has been featured in numerous web publications for his areas of expertise and has received nominations or awards in Web Design, Music, and Film. At current, Preston is focused on Lead Generating activities for DiscoverOrg. He currently resides in Vancouver, WA with his wife and 3 kids.