Hosting Inbal Lavi (Webpals Group) and Lior Kodner (Haaretz -TheMarker)

Digital Marketing Tel Aviv
Digital Marketing Tel Aviv
Public group

Intango Offices

38 Habarzel St. · Tel Aviv

How to find us

3rd floor at Intango Office

Location image of event venue


Two special guests will join our next meetup (Note that we’ve updated the meetup’s name).

Inbal Lavi, CEO of Webpals Group, will share her professional know-how in a fireside chat.
Inbal has over 15 years of experience in the online industry. She is a thought leader who was named one of the top 10 influential women in Israeli Hi-Tech in 2018 by GeekTime.

We’ll also hear Lior Kodner, Managing Editor & Chief Digital Officer at Haaretz-TheMarker, discussing the publisher’s dilemma: paywalls vs. banners.
A paywall is a method of restricting access to content via a paid subscription, and many digital publishers have some sort of paywall strategy in place or are seriously considering creating one.
Some of the most popular paywall programs in the U.S. include those on the New York Times, the Wall Street Journal and the Washington Post websites. In Israel, Haaretz-TheMarker has been running their own paywall subscription program for quite some time now.
The reality is, in a world where most of the digital advertising dollars are going to Facebook and Google, publishers don’t really have a choice. After all, for a digital media business, there are only two primary ways of monetization: subscriptions and advertising revenue. If advertising revenue is disappearing, then maybe all the publishers have left is the paywall?

There will be some food and drinks served.
The sessions will be held in Hebrew.

17:30 - 17:50 - Get together, food, drinks, and networking

17:50 - 18:00 - Welcome notes and a few words from our sponsor: Intango Ventures

18:00 - 18:30 - Fireside chat: Inbal Lavi, CEO of Webpals Group, with Eran Savir, Managing Director at Intango Ventures

18:30 - 19:15 - The Publisher’s Dilemma: Paywalls vs. More and Even More Banners - Lior Kodner, Managing Editor & Chief Digital Officer at Haaretz-TheMarker

19:15 - 19:30 - Networking

19:30 - Call It a Day

About the Speakers:
1. Inbal Lavi is the CEO of Webpals Group. She joined Webpals Group in 2014, bringing nearly fifteen years of experience in online marketing, strategic business planning, and P&L management. She has turned Webpals Group from a small startup into a stable and mature organization. As Webpals Group’s CEO, Inbal has also successfully led multiple multi-million-dollar M&As. Before joining Webpals Group, Inbal held several executive positions at 888 Holdings. Inbal earned a B.Sc. and an M.Sc. with honors in Industrial Engineering from Tel Aviv University.

2. Lior Kodner is the Managing Editor & Chief Digital Officer at Haaretz-TheMarker. As the Chief Digital Officer for Haaretz, Israel’s most prestigious newspaper, Lior manages a team of 80 developers, project and product managers, designers, marketing specialists, editors, and salespeople. He oversees all of Haaretz's new media endeavors from its business, technology, marketing, and editorial aspects. Lior is a frequent speaker at international and local conferences, including Google's Publisher Advisory Council, South by Southwest, World Editors Forum, and the Israeli UI/UX association.

Sponsored by Intango Ventures and Intango AdTech Accelerator
Intango Ventures is a corporate fund that invests in early-stage Digital Marketing and Advertising Technology startups. It is the investment arm of Intango, a global technology company operating in the digital marketing space, and it includes the Intango AdTech Accelerator, which is focusing on helping pre-seed-Digital Marketing and Advertising Technology startups.

Intango Ventures:
Intango AdTech Accelerator:


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