Next Meetup

Content in Digital - The Visual and The Smart
Hello dear members, Technology is great, but most platforms are driven by the king: content. Data may drive the business, but it's content that actually brings users to the platforms. We have two veterans of digital content for this year's final Meetup event, both with topics that are bound to start healthy discussions. Don't miss out! Topic 1 - How do World Leaders use Instagram Diplomacy is becoming more visible and more visual through Instagram. What was once hidden behind closed doors is now shared publicly by world leaders. Matthias Lüfkens looks at how world leaders use Instagram and Instagram Stories. Matthias is the brainchild behind Twiplomacy, a study which looks at how governments and international organizations use digital platforms. Lüfkens is a social media architect at BCW (Burson Cohn & Wolfe). Before joining the PR firm he was Head of Digital Media at the World Economic Forum (WEF). Topic 2 - AI In Automated Content Production Recent development in Artificial Intelligence services can support the (semi) automated production of content. Many time-consuming tasks, historically manual, can now be executed by machines: image recognition, transcription, voice over, content classification or even more advanced features, like automated editing. For the last 20 years, Clement Charles has brought a unique combination of classic editorial skills and tech-based methods to the media market, to increase efficiency. He does this with AllTheContent, a multilingual, cross-platform multimedia content agency with nearly 2000 talents, since 2002. A more recent endeavor is Verticalizer, a community-focused media group, with a portfolio of 50 niche-media brands. As always, looking forward to seeing you there! Best, Peter Horvath

Impact Hub Geneva (behind Cornavin train station, behind "La Petite Reine"

Rue Fendt 1 · Genève

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    What we're about

    I believe digital strategy and user experience design are closely related. The scope and tools are different, but the thinking is the same. Both are a user-centered, task-driven planning of pathways. Whether it's done for a website, an app or for all digital properties of a company, is just a question of scale. There are surely a lot of great minds in Geneva interested in these fields. Let's make this meetup the place for all of us to come together, and learn from each other.

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