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PEFC is an association of national organisations that develop standards for sustainable forest management. Although PEFC is working for the global good, the organisation is facing a social challenge - a social media challenge to be exact.

The association has an important and serious message and a long-term view, yet is hampered by a complex structure and the perceived need to target a wide range of audiences. Not an ideal setup for social media, which requires simplicity, immediacy, and at least a partly homogeneous audience.

PEFC has kindly requested the help of our digital community, in finding their place in the social media world. So we will get together for a workshop, to try to set them on the right path.

This will be an interactive workshop, with very limited places - so if you are not afraid to speak your mind, hurry up and join us! Of course this session will be free - courtesy of PEFC.

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