Reduce Risk Through Design Thinking: How to build products that respond 2 change

Building software is incredibly tricky. It isn’t enough to simply build lots of features, develop a rich product portfolio, or be the first to market.

What are we solving

Without the ability to effectively evaluate product risks, organizations often fail to meet their customer's evolving needs and expectations, and the product is ultimately unsuccessful.

We need to adopt new tools and processes to help us mitigate these risks before the product goes to market, and continue to iterate over time.

Who should attend

Product Owners, Product Managers and Developers will learn how to effectively partner with Designers to gather insights that leads to value stories, meaningful software and quality software products.

Designers will learn how to plan and conduct user research as part of an on-going product development process.

How will we do it

Through a series of case studies on the challenges and pitfalls of traditional software development practices, we will look at how to implement lean design research in an agile product team and ways to bring about change within the organization.

Topics include: User-Centered Design, User research 101, Generative vs Evaluative research practices, UX + Agile, and lean principles.

We will explore popular design processes and how it relates to the development process. This includes Design Thinking (IDEO), Design Spring (Google Ventures) and Double Diamond (British Design Council).

Who is speaking

Hans Kao is a seasoned Product Designer at Pivotal Labs, he thinks about design beyond colours, fonts and pictures, but focuses on delivering true value to real users.

He is involved throughout the product development process, helping the team obsessively focus on the user experience in order to build desirable and usable products.