SEO, Data and Social - #DigitalMeetupPreston (February)

This is a past event

70 people went


9-10 Cross St · Preston

How to find us

Based in the heart of Preston town centre so easy access via car, bus or train. -- Full address: 9-10 Cross St, Preston, Lancashire, PR1 3LT

Location image of event venue


This is your (EXCLUSIVE) February meetup of #DigitalMeetupPreston (Free to Attend) for anyone who is interested in digital marketing.

>>> Sponsored by Digital Lancashire <<<

Come along and chat to like-minded people whilst learning a thing or two from a couple of great speakers.

Who should attend this meetup?

> Business owners who want to grow their business through digital marketing.
> Digital marketing professionals (from the digital apprentice to the agency Director).
> Anyone else who is interested in learning more about all things digital.

Meetup Agenda:

> 7:00pm – 7:25pm: Arrive at Society1 and grab refreshments (soft drinks, tea or coffee).

> 7:25pm – 7:30pm: Welcome to #DigitalMeetupPreston by Mark Preston (Event Organiser)

> 7:30pm - 8:00pm: 1st. Speaker: Scott Mears
Founder of Unlock Your Online

Talk title: "Why most social media marketers are brain dead"

>>> 10 mins refreshment break.

> 8:10pm – 8:40pm: 2nd. Speaker: Dan Saunders
Growth Manager and Amazon Optimisation Expert at Edit.

Talk title: "How you should be using data to future-proof your SEO"

> 8:40pm - 8:50pm: Group discussion on issues within the digital marketing industry

> 8:50pm - 9:00pm: Stay around and chat.

Don't Miss Out!

With a capacity of 75 people. don't hang around.

Intro to Dan Saunders:

Dan has worked in marketing for 16 years. Within Edit Dan works closely with the directors and heads of service to identify new business opportunities. Generating quality leads, following these up and consistently obtaining a high conversion rates.

Alongside this Dan has worked on his own ecommerce and Amazon store promoting other products & services where appropriate and generating referral leads. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage has really helped working alongside Directors in managing the translation of the business strategy into clear plans.

Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage through local networking all this with a Master of Arts (M.A.) focused in Modern History from University of York.

Intro to Scott Mears:

Why are most social media marketers brain dead? This question straight away creates conversation, questions, and maybe a few angry comments.

Firstly, I want to make you aware, that I am a social media marketer, and have been for the past 3 and a half years. So WHY am I asking the question, ‘Why are most social media marketers brain dead?’

We all know social media is at the forefront of communication between people, brands and consumers. There is no other platform out there that can connect your brand with your consumers as successful as social media can. This is the key reason, why we as brands look to social media as an opportunity to build brand reputation, awareness, customer relationships and most importantly SALES!

But do we have a strategy to create continuous sales from social media? Can we actually run an entire business on social media? How do we track our ROI?

Social media is also used as a social acceptance ego tool. This is fuelled by the well-designed reward system all social media platforms have, through likes, shares and comments. Therefore, I pose this question not to anger you, but to make you stop and think for a second. To ask yourself, “am I allowing social media to make me think like a machine, rather than a human, therefore completely disregarding ROI”?

How do we stay focused on ROI? How do we recognise when social media is controlling us? How do we stop social media from controlling us?

“This talk will show you why most social media marketers are thinking like a machine, and how you can be one of the very few social media marketers to be thinking like a human in the world of social media!”