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DEFINITION of 'Disruptive Innovation' Disruptive Innovation refers to a technology whose application significantly affects the way a market or industry functions.

An example of a modern disruptive innovation is the internet, which significantly altered the way companies did business and which negatively impacted companies that were unwilling to adopt it.

A disruptive innovation is differentiated from a disruptive technology in that it focuses on the use of the technology rather than the technology itself.

DEFINITION of 'Disruptive Innovator' Disruptive Innovator refers to a person or group of people who use disruptive technology to significantly alter the way companies do business and accelerate business success.

Read more: Disruptive Innovation Definition | Investopedia https://www.investopedia.com/terms/d/disruptive-innovation.asp#ixzz5F2uk2vdh

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