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Beyond the Empathy Map

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Matt L. and Wes B.
Beyond the Empathy Map


As designers and innovators, our goal is to solve the problems of other human beings. Doing this starts with a deep understanding of our users’ true needs and motivations. Despite the best of intentions, it’s easy for us to lose touch with those users and gravitate from Human Centered to Assumption Driven Design. In this talk, we’ll explore ways to stay engaged with our users and cultivate a culture of empathy within our teams.

About the speaker:

Jason Beaird is a UX Designer at PowerDMS. Before that he led the front-end team at MailChimp in Atlanta where he helped create and evolve The MailChimp Pattern Library. He’s also a UCF alum and author of SitePoint’s best-selling design book, The Principles of Beautiful Web Design. When he’s not trying to make software more delightful, he might be out running, enjoying a craft beer, or sharpening his dad-joke game. You can find him around most parts of the web as @jasongraphix.

This meetup is the eighth topic in our 12 part Drive UX series. To watch recordings from some of the previous meetups, visit our YouTube page (


6:30 pm - Pizza, drinks, and socializing

7:00 to 8:30 pm - The Meetup

8:45 pm - The "Social UX Meetup" at the Tap & Grind for more socializing


Food and beverages, as always, are provided by our friends at TEK Systems.

101 S Garland Ave #300 Orlando, FL 32801 · Orlando, FL