Understanding Print On Demand (POD) Publishing Options with Bethany Brown

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In today’s ever-changing publishing landscape, authors and publishers are faced with a ton of different options when it comes to their bring to market strategy. Print on Demand (POD) has come a long way—and allows authors to position their book for success back of room, on Amazon and with bookstores nationwide. But how does it all work? What does it mean to make your book returnable? What’s a trade discount? What POD model (or combination model) will best work for you? How do you manage the higher per-copy print prices within the POD model? This in depth tutorial explores the hybrid POD model used by traditional publishers and authors that follows a traditional publishing model in a cost effective manner. Learn the differences between CreateSpace and IngramSpark, the pros and cons of each and a step-by-step process for bringing your book to market in a way that is smart, cost-effective and positions you and your book for success.

Bethany Brown is the President of The Cadence Group (http://www.thecadencegrp.com/), a design, editorial, marketing and book coaching firm for authors and publishers. With a background in traditional publishing by way of Adams Media and Sourcebooks and close to a decade of working directly with authors and small presses, Bethany understands the challenges (and benefits!) facing self-publishers and indie presses today. Bethany lives just outside of Chicago with her husband Steve and her dog Popeye.

6:30 to 7:00 pm: Informal Networking & Registration

7:00 to 7:20 pm: Group Announcements & Brief Introductions by All Attendees

7:20 to 8:05 pm: Speaker: Bethany Brown, The Cadence Group

8:10 to 8:25 pm: Mastermind Spotlight! We will draw names for the opportunity to receive a 5-minute spotlight slot to present a challenge you are having and receive feedback from the group. This is a wildly popular feature of our meetings!

8:25 to 8:30 pm: Event wrap up.

Please be sure to tell a friend who might also enjoy our group!

Overview: We meet on the 2nd Tuesday of the month (unless otherwise noted) to discuss the business side of writing, publishing and promoting nonfiction books.

MEETING FEE IS $15.00 IF PREPAID ONLINE, $20.00 AT THE DOOR. The meeting fee noted above does NOT include food and beverage.

First time visitors to a NFAA local chapter are not required to be members of the Nonfiction Authors Association.

NFAA Members: There are two levels of membership on the Nonfiction Authors Association website: free and Authority.

Remember NFAA Authority level members get into chapter events for FREE, as one of their many member benefits. To take advantage of this benefit, just print your membership proof from the link below and present it at registration. You will need to login to the NFAA website to get to the page. Please RSVP on Meetup too (without paying) so that we can get a good head count.

http://nonfictionauthorsassociation.com/proof-of-authority-membership/

PLEASE NOTE: This is NOT a leads group. If your primary objective is to sell something, this isn't the group for you. We are here to support each other on the publishing journey.