Words Matter: Write and Edit Great Web Content

Did you inherit a text heavy website when you started your job? Has your site become a dumping ground for information that no one can navigate? Starting fresh with a new website and don't know where to start with content? We're here to help.

Whether it's auditing old stuff or starting fresh, come along to find out how to make sure your content is right for your audiences and that you are writing and editing to be clear and concise.

Getting to know and understand your audiences

Jono Ellis (https://uk.linkedin.com/in/jonathanianellis), Search and Social Media Manager at The Scottish Government

Jono will talk about how to get to know your audience through social research, Google Analytics and Google Search Console, then move on to thematic keyword research and using content formats to help with the writing process. He will be sharing experience from his mygov.scot content writing and keyword research point of view and he will make sure that there's a handout/email out with links for people to follow up with.

Making content editing feel more accessible

Mia Zielinska (https://www.linkedin.com/in/mia-zielinska-53048165?authType=NAME_SEARCH&authToken=hROU&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A231084468%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1480616867336%2Ctas%3Amia), freelance writer and editor

Do you have to write and edit your own web copy? Mia will share with you ways to edit content in a way that is useful. She will go beyond 'their vs there' to take a closer look at the value of paring down big chunks of information and talk about how to keep your audience in mind when editing.

You do not have to bring your own content but if you want advice, bring something along for Mia to have a look at.