Employer Branding Lightning Talks (Hebrew)

Agenda

18:00 - 18:30
Networking and light refreshments

18:30 - 20:00
5 Lightning Talks from 5 Employer Branding professionals (in Hebrew):

How to leverage your company's EVP as an essential part of your Employer Brand
Talia Komorov, Global Employer Branding & Employee Engagement at WalkMe

In this talk Talia will discuss how to use your employer value proposition to attract and retain talent.

Talia joined WalkMe 4 years and as part of the Marketing team and shortly after moved to HR to lead the company's Employer Branding & Employee Engagement initiatives. With 10 years of Marketing/Community experience, prior to WalkMe she began her career in the tech industry working at Benchmark Capital Israel and then as part of the founding team at Aleph VC.

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3 Rules for Employer Brand Positioning
Raz Mitzna, Owner at Attract & Retain

Winning the mind of your audience.
What sets you apart from the competition? What is your unique impression? In this talk, Raz will share from his vast experience and provide a practical framework to position your Employer Brand so you stand out in the crowd by differentiating your offer.
Raz Mitzna is the owner of Attract & Retain, an advisory company specializing in the creation and implementation of successful employer brand strategies.

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The Marketer's Guide to the Galaxy of Engineers
Miri Bar Nathan, Global Employer Branding & Communications at Taboola

In 2016, after 8 years as a Marketer I was given the task of marketing to software engineers and I realized that I would need a completely different guide to a new frontier where this marketer had never gone before..... In this talk I will share my first practical experience of marketing to software engineers and some of the lessons I learned from it.

Miri Bar Nathan has been a marketer for over 10 years and with experience in a variety of different marketing positions she is now able to put Fullstack Marketer has her official LinkedIn title. In her current role Miri is responsible for ensuring Taboola's employer brand is communicated to the right audience both inside and outside of the company.

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Identifying Market Challenges and Helping the Ecosystem
Nadav Alon, Talent and Outreach Programs at Google

In this talk, I will share how my role is built and will explain how we’re helping the local ecosystem with our various programs. We put a lot of our resources on identifying local challenges in the ecosystem (such as Diversity) and thinking long-term how we can help local talent. Throughout these programs, we upskill the community while in parallel the outcome shows positive change of perceptions towards our brand.

Nadav currently manages Google’s Tech Outreach Programs targeted for the Israeli market. As part of the role, Nadav initiates and develops a strategy to inspire top technical talent to think Google first, with focus on employer brand and talent engagement. Prior to Google, Nadav was Talent Acquisition Lead for Dell in Israel and Greece and he holds a Masters degree in Organisational Behavior and Development.

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Mastering Employer Branding in a Global Company
Nili Gur, VP Employer Branding at Microsoft

In this talk, I’ll discuss the challenges of establishing an employer brand in a global company and common pitfalls to avoid. How does a company with a strong global brand adapt corporate messaging and transform it to attract local talent.

With over 10 years of experience in corporate branding and marketing managerial roles, I bring my passion to each one. It’s the art of storytelling and visual packaging that I love most: Positioning a brand and establishing it’s voice via social media, PR, marketing and internal comms and other digital assets. For the past 2 years at Microsoft, I lead the employer branding efforts helping transform the company’s perception. Prior to Microsoft I worked at Wix, and Conduit before that.