* The one stop shop for the ordinary person to get easily, simply and powerfully engaged in ending the climate crisis. Various levels of commitment are welcome - easy through more involved - participate freely or just learn for now. This is a non-political group - we are dedicated to making a difference - not taking sides.
* Action is what matters - the climate crisis is a crisis of action, not politics, finance, science, debate, studies or anything else
* Action dances with context - the crisis of action is a function of the condition/mindset/context in which we live that gives us no access to the actions called for by the reality of the situation.
* We bust the current culture of mythology in which the situation lives for people and in which they live for themselves in relationship to it.
* Real actions, real time, real results, real consequences.
* We speak to the hugeness of people, not to their concerns, fears and resignation
* Reducing emissions by 8Gt by 12/31/2020 - getting us on track to ending the crisis in time.
* Empowerment - awareness, power and impact. Awareness is a function of information. Power is a function of responsibility. Impact is a function of action.
* Individuals make the difference in bridging the gap between where we're headed and where we need to be.
* We have a 2-year window in which to make that difference.
* We have the science, models, strategy and plan to make this happen - not best efforts, doing our best, gestures or hope.
* Empowering 500 million people
* We inspire people where they live - pop culture, reality tv, social media, music, art, fashion - making engagement easy, fun and attractive