The "Lovectomy" - When the Customer Journey Becomes Personal

Don’t miss this fireside chat with Simi Ranajee, CEO IMISCO.
As a leader in messaging in the medical and health innovation field, what happens when unexpectedly you become the patient?

I am claim number 165XXXXXXX. Staring up at the ceiling, I am being wheeled, flat backed and vulnerable, into a surgery I never in a million years expected to be having. So lucky they caught it everyone said. Yet at this moment, I didn’t feel lucky. Instead, all I could think of was why didn’t they paint the ceilings?

I am a female 49-year-old non-smoker (yeah, recreationally in college but does that count?) who was diagnosed with lung cancer. No family history, no symptoms, and no idea. I work in Healthcare specifically Medical Communications and have created many patient journey scenarios for work. Everyone on the team would sit in a room, maybe we would have a patient that had cancer, and ask pointed questions to understand and articulate their journey. Stigma? Fear? Etc. Words only minimize the experience. However, until we perfect the translation of emotion through touch or looking in ones’ eyes—It is all we have. I will say that I know many of my loved ones faced similar emotions as they comforted me. My advice during this entails: welcome all the love you can, use technology and question everything.

Bio –

Dr. Simi Ranajee is the Founder/CEO of IMISCO. An organization that impacts public health issues collaboratively. Dr. Ranajee brings more than 25 years of experience in the areas of marketing, sales, business development, communication, global client operations and strategy to companies specific ally in health and health IT. She has been employed and consulted with a wide range of clients and industries during various phases of their life cycle from start ups to w ell established organizations.

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