Cash Flow Projections or Getting Your Financial House in Order for Growth

Brooke Evans, CEO CFO Alliance

"One of the best lessons I ever learned working for a private equity-backed company was the value of a 13-week cash-flow forecast. Let me tell you: There is a reason the smartest financial engineers in business always have them.

Why? Because the 13-week cash-flow forecast is a pragmatic tool that will both show you cash peaks and valleys and tell you where to take action to change the outcome.

So while P&L budgeting helps you remain profitable to ensure a long-term future – and is vital for success – cash-flow forecasting, on the other hand, helps you make sure you have the right amount of cash available.

In other words, it puts you in the driver’s seat to deploy your most precious asset strategically rather than reactively. And that just scratches the surface."

Five Mission-Critical Reasons to Improve Your Business Cash Flow Forecasts

Growth
For a business to grow, its infrastructure has to be prepared to support it. All too often, businesses aren’t planning their future cash-flow forecasts properly so they uncover short-term cash deficiencies – and this is not a good surprise.

Why? Because even a business that’s growing and experiencing strong sales can quickly have more money going out than coming in – and could fail as a result, despite the increase in sales.

Get to Know Brooke Evans

It takes an entrepreneur to truly understand one. That is why CFO Alliance founder Brooke Evans is one of the most sought-after financial executives in the industry. Brooke’s unique brand of creativity, passion and practicality, backed by years of “Big 4” training and senior-level corporate experience, serve as the foundation for the CFO Alliance’s mission to help businesses and people prosper.

Brooke has more than 20 years of progressive financial management experience. She founded CFO Alliance in 2008, and since then, has grown the company significantly, serving more than 150 clients. Recently, CFO Alliance was named #1388 on the 2017 Inc. 5000’s list of fastest-growing companies in the country and #11 on the Seminole 100 list of fastest-growing businesses owned by Florida State University alumni.

Before CFO Alliance, Brooke served as CFO of a $200 million company in the construction industry. She also spent ten years in various leadership roles at Arthur Andersen and Deloitte & Touche, where she served a portfolio of audit clients, including privately held start-up companies and multi-national Fortune 500 enterprises. Brooke began her career in public accounting after graduating from Florida State University and obtaining her CPA license.

Brooke has always been driven by a desire to help others around her succeed. This desire led her to pursue a speaking career, allowing her to connect with a larger audience, sharing advice and providing guidance to fellow entrepreneurs and financial executives. In recognition of her significant leadership contributions, Deloitte selected her to be one of 20 participants in an elite fellowship program honoring leaders who reflect the qualities of intelligence, commitment, integrity, service and leadership.

Deeply committed to the Tampa community and serving others, Brooke serves a variety of organizations, including the Florida Funders Investment Committee, ACG Tampa Bay’s Board of Directors, and previously as the Chairperson of Tampa Bay Technology Forum (TBTF) Foundation’s Tech Jam and Deloitte & Touche’s Tampa United Way Campaign.

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