Our regular EthnoBorrels offer networking with other professional ethnographers and people who want to work with ethnography. You can present your work, seek advice from peers, discover opportunities, advance your skills, and link up with broader global networks.
Each event is held in a different location, and is usually hosted by a company or organisation. The format of each event varies according to members' needs.
EthnoBorrel was founded by Erin Taylor and Gawain Lynch in December 2017. Our inspiration was the "ethnobreakfasts" held in the USA and the Ethnographic Praxis in Industry Community (EPIC), which work to forge stronger connections among professional ethnographers, and between ethnographers and industry.
We are designers, researchers, managers, and more. We work in companies, consultancies, design agencies, research institutes, think tanks, market research companies, NGOs, and government agencies.
User research and human-centered design help us solve real challenges and create better experiences. But there's a problem: when we envision products and services, we often imagine the user experience in terms of isolated individuals. This can cause us to miss ways that experiences may be interconnected and systemic across multiple users and things.
This EthnoBorrel will explore the idea of “user ecosystems” and their importance to design and ethnographic research. It will introduce a new book and toolkit, Rethinking Users: The Design Guide to User Ecosystem Thinking.
We will start with a short breakout session to discuss our own experiences as “users.” Through subsequent breakout sessions and engagement with the book’s authors and illustrator we will explore practical ways that user ecosystem thinking can expand our design imagination and our impact.
About the speakers
Michael Youngblood is Principal at The Youngblood Group, an innovation consultancy focused on social and environmental impact. Mike holds a PhD in cultural anthropology from the University of Wisconsin-Madison and has taught design research at the School for International Training, the Maryland Institute College of Art, the University of California–Berkeley, and the Stanford University d.school. His first book, Cultivating Community, is an ethnographic study of people’s complex roles, motivations and experiences in a massive social movement in India.
Benjamin Chesluk is currently Senior Researcher for Ethnographic Research at the American Board of Internal Medicine, where he conducts anthropological research to understand and improve the design of health care. Ben earned his PhD in cultural anthropology at the University of California-Santa Cruz and has taught at the Stanford University d.school, as well as at New York University and Fordham University. He is the author of Money Jungle, an anthropological study of the redevelopment of New York City’s Times Square.
Nadeem Haidary is a product designer working in technology at the intersection of digital and physical experiences. He spent the majority of his career in design consulting at Salesforce Ignite, Gravitytank, Smart Design and IDEO, helping clients uncover human needs and design innovative solutions. He has lectured on prototyping and visualising ideas at Stanford University d.school and University of California Berkeley. Nadeem holds a BFA in industrial design from Carnegie Mellon University. He has contributed work to Data Flow 2 and Drawing Ideas and earned worldwide press for his exploration of data-driven flags.
NOTE: On the day of the event we will email the Zoom link and also post it on this page.