How to Build or Re-Invest in your Company's Brand: Legal and Marketing Aspects
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How to Build or Re-Invest in your Company's Brand: Legal and Marketing Aspects
Speakers:
Rick Martin - Entrepreneur and Patent Attorney
Alissa Fricke - Principal Marketing Strategist
Is your company and your brand(s) protected from trademark infringement? Are you spending money on marketing that’s helping grow your business in a way that will bring return on your investment? Rick Martin, past patent examiner at the U.S. Patent & Trademark Office with over 25 years as an intellectual property attorney with Martin IP Law Group, and Alissa Fricke, owner of Thrive Marketing Strategies, share the biggest mistakes they see business owners and brand managers make when it comes to branding. Learn now what you can do to avoid or correct these costly mistakes that can greatly affect your business, even after years in operation. We’ve asked Rick and Alissa to share their checklist for small and medium-sized businesses to protect and invest in your brand.
Bring your lunch and meet the experts!