G'Day All, this month Marcio Sete is fresh from presenting at the Lean Kanban conference in Hamburg with his talk on Fit For Purpose Framework and he's as keen as we are for another showing!
Marcio started reading Fitness for Purpose in the exact moment lots of discussions around market and product segmentation was happening at Elabor8. Traditional marketing segmentation approaches were not resonating with him. The ideas brought in the book were so compelling that Marcio decided to give them a go by trying stuff out as he was reading.
This talk will share this case study with distilled theory and practice of:
Design + Implementation + Service Delivery of professional services
Market segmentation by customer purpose
Fitness Box Score and F4P Cards
The four types of metrics
Marcio is an experienced technologist with curiosity for what makes high-performing technology organisations great, and how software makes organisations better. He has a passion for helping organisations excel and grow happier teams who deliver better software faster.
Marcio is a Principal Consultant at Elabor8, heading the technology practice, and along with his team, he is showing organisations how to build secure, resilient, rapidly evolving distributed systems at scale.
His experience compounds principles and practices of Software Craftsmanship, DevOps, Cloud Computing, Lean, Kanban, Systems Thinking, Complexity and Emergent Learning.
Since 2001, Marcio is deeply involved with different communities of practice. He has been awarded as Microsoft MVP - Most Valuable Professional in Application Lifecycle Management for six years, 2010 - 2015. He is also a frequent speaker at Meetups and Conferences.
Doors Open / Networking over food and drinks: 6pm
Networking and drinks: 7:30pm
Close and out the door: 8pm
As always there will be food and drinks, FUN and a chance to mingle and network so RSVP early to secure your spot. Looking forward to seeing you there.
Elabor8 Meetup Crew