BA and UX: Working together to create better software

As business analysts and user experience designers view software development from two often opposing perspectives, how can we balance user needs and business needs to create successful products?

In this talk, we will explore how to utilise the healthy tension between the two roles to its best - to create software that works both for the business and its users.

SPEAKERS
Tony Heap - Business Analyst at Equal Experts
Sophie Ottaway - User Experience Designer at Equal Experts