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Enticify is an e-commerce promotion platform used by clients like Best Buy. Ben ( will talk about Enticify (, and some of the development tools and techniques he uses including automated testing with TickSpec ( and Fake ( for builds.

Ben Taylor is the software developer and part time surfer behind the bootstrapped e-commerce software Enticify. Hacking mainly in C# and F#, he also has an HGV license and is an experienced combine driver. Previously, Ben has helped great mates Microsoft and Accenture deliver cracking e-commerce solutions.

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