Enticify is an e-commerce promotion platform used by clients like Best Buy. Ben (https://twitter.com/bentayloruk) will talk about Enticify (http://www.enticify.com/), and some of the development tools and techniques he uses including automated testing with TickSpec (https://tickspec.codeplex.com/) and Fake (http://fsharp.github.io/FAKE/) for builds.
Ben Taylor is the software developer and part time surfer behind the bootstrapped e-commerce software Enticify. Hacking mainly in C# and F#, he also has an HGV license and is an experienced combine driver. Previously, Ben has helped great mates Microsoft and Accenture deliver cracking e-commerce solutions.
Please register at Skills Matter too: http://skillsmatter.com/event-details/home/ben-taylor-on-enticify