Loren Bartley on Facebook Audience Targeting

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Loren Bartley is as a social media strategist, speaker and consultant. She is also the co-host and producer of the top-rated podcast, #BusinessAddicts.

As the Founder of digital marketing agency, Impactiv8, and with over 20 years of experience teaching and helping businesses leverage technology, build communities and achieve success, Loren has worked with clients ranging from solopreneurs through to major national brands.

We are lucky enough to have Loren come and present at our October meetup, where she will speak about Facebook audience targeting and how you can define your campaign audiences for the best return on your advertising dollar.

Our October Meetup is on Tuesday October 17th from 6pm in the functions room at Honey Bar (map (https://goo.gl/maps/tm3Kw2GQaon)), 345 Clarendon St, South Melbourne.

WHAT YOU WILL LEARN

• The different types of audiences you can target using Facebook Ads

• Which audiences are best to use and when

• The cheapest way to develop warm retargeting audiences

There will also be a Q&A where you can ask Loren questions about any aspect of Facebook advertising or Facebook marketing in general (feel free to post questions in the comments prior to the meetup too).

AGENDA FOR THE MEETUP

Tuesday, 17 October 2017

6.00 - Arrive, networking, refreshments, etc

6.30 - What's new with Facebook Ads - latest changes to the platform + upcoming changes you need to be aware of – with Dan Pinne.

6.45 - Presentation - Facebook Audience Targeting with Loren Bartley.

7.15 - Q&A, group discussion.

7.30 - Laid back networking and drinks.

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Honey Bar food menu: https://honeybar.com.au/wp-content/uploads/2017/05/FoodMenuWinter2017.pdf

Tuesday nights is parma & pot night- $15 for a chicken parma and pot (these are seriously good parmas!).

We have more great presenters lined up for you in the coming months! If you know of someone (or would like to share a presentation with the group) then please let the organisers know.

We also now have a Slack group for this meetup where we discuss Facebook ads and share resources. Join the group using this link (https://join.slack.com/t/fbadsmelbourne/shared_invite/enQtMjQ4MjM4NDc3MDQ2LWYzZmZkZTllMDMyYWYwNzk5NGJhNWFjMzdiZTU3MDUxNWRlZGUxNjQ4MjRiMzYyZDc0YWE5MjhlYjZjZWY1ZTI).

A reminder that we are located upstairs at Honey Bar, but feel free to ask the staff if you can't find the stairs. If you're having trouble finding us, message one of the organisers.

Public Transport

Park St/Clarendon St Tram Stop

Trams from this station: 1 & 12

Parking

There is lots of free street parking available across the road and around the venue.

Looking forward to seeing you there!