Don't miss this one! Melissa Rach has generously agreed to join us by videoconference. She coauthored (with Kristina Halvorson) the go-to book for content strategy practitioners, consults with clients, and speaks at conferences both nationally and internationally. It's a great (and free) opportunity to learn from one of content strategy's leaders. Melissa's talk will begin around 5:30.
Content & Cash: The Economics of Content Strategy
Dinero. Dosh. Dough. Dollabills. Like it or not, money plays a role in every content strategy project. As content strategists or practitioners, we need to be prepared to answer questions like:
• How much does a content strategy "cost"?
• Why should I fund this content strategy project?
• How do you define the value of content for an organization or client?
• Can you prove ROI for content or content strategy?
In this session, we'll discuss the complicated relationship between content and cash. Then we'll focus specifically on the conversations you need to have to scope, price, and prove the value of content strategy work. Cha-ching.
About Melissa Rach
Melissa Rach is co-author of Content Strategy for the Web (http://www.contentstrategy.com) (second edition) and cofounder of Dialog Studios (http://www.dialogstudios.com/)—a consultancy devoted to solving messy content problems.
Melissa has been working as a communications and content specialist for nearly 20 years, including four years as vice president of content strategy at Brain Traffic. Although she’s worked on all types of enterprise content projects, online content is “secretly” her favorite.
Since working on her first interactive project in 1993, she has become a respected authority on how organizations incorporate online content into their overall communications plans. Her methodologies have been taught at several universities, and her work has been recognized in books throughout her career.