Marketing today is out of control. With so many new marketing techniques arriving on a near daily basis, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often and in new and more intrusive ways.
To standout, successful marketers need to find a way to get heard above the clutter and clatter.
In this presentation, award winning marketing expert, Linda Popky, author of the new book: Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, will share strategies to help marketers get the attention of customers and prospects and effectively build business.
Join us to learn:
• Why it’s not enough in today’s environment to have a great product, creative service, or terrific technology.
• What marketing mastery means in today’s marketplace.
• The timeless marketing factors that help organizations rise above the noise in the marketplace.
• The importance of building marketing initiatives that start with employees and include customers, partners, and other key audiences.
• The key momentum factors which enable marketing teams to successfully navigate through their own organizations.
Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others.
A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program.
Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.
6:00-6:30 Networking, wine and hors d'oeuvres
6:50- 7:30 Talk by Linda
7:30-8:00 Q&A (Marketers are welcome to share specific challenges they are facing and ask the audience for advise)
8:00-8:30 Networking and goodbye
For more information, visit leverage2market.com (http://www.leverage2market.com/) or follow Linda on Twitter, @popky (https://twitter.com/@popky).
Fee for attendance: (Free if you sign up via this Meetup by Thursday 10:00am
$10. 00 cash at the door for those who have not signed up by Thursday 10:00am